King's Bread Mix

Does anyone who works/used to work or is a regular patron out at faire know about something called "The King's Bread Mix?" A friend on campus isn't going to make it out to KCRF this year, but asked me to pick up a couple packages for her. I've never heard of the stuff, and she couldn't give me good instructions on where the booth that sells it might be located.

Apparently it's a bread mix where all you add is a can of beer...sound familiar? Anyone? Anyone?